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Betcha is a real money sports app that allows users to pick player props and make money. Users can challenge their friends, play against them, and win big surprises.
Betcha (Acquired)
Product Designer, UX/UI @ InfiltrateNYC
Overview

Betcha was a sports betting startup that brings together unique social elements to allow fans and friends to play and win together.



Betcha was acquired by Vivid Seats in 2021 for $65m

Contribution
I was brought into Betcha to help with the product design and branding. 



I worked directly with the founders to conceive an MVP, develop a brand identity and work through the UX/UI of the core flows of the product.
Design Toolkit
Problem
😵 Sports betting is confusing
Theres a lot of terminology to understand in the betting space. Most sportsbooks dont attempt to educate or simplify any of the content, making it hard to digest
🏟️Most bets happen at gametime
Users generally are scanning and notreading. How to do help serve advertisers that have built a campaign around specific imagery.
🧮 Most products are complicated
How can messaging play a strong role, andhow do we compliment this messaging withclear calls-to-action?
😜 Sports betting isn’t fun
Product listings are using product imageryas the hero, but what about users that needto be sold on a specific brand before beingsold their product?
UX Work
Core
Legal Onboard
Social Onboard
Branding
Concept
The logo concept was born from the familiar shape of sports fields, representing a division between teams along with one of the most familiar social icons in the world,  the speech bubble. A logo that reflects a merge of competition and sportsmanship block.
Logo Construction
Fonts & Colors
Product Design
Onboarding
Signup
Discovery
Moneyline
Social
Profile
Leaderboards